Chua Bee Choo has more than 20 years of working experience in both the private and public sectors. Her main areas of training include Customer Service, WITS/IQC, EQ in Customer Service, the 7 Habits of the Highly Effective People and Handling Difficult People.

One of Ms Chua's expertise is in Customer Service where her previous work experience as a Frontline Customer Relations Officer to Quality Service Manager had given her practical experiences in dealing with customers at the counters (including gift counters) and call center, developing and implementing customer service policies and initiatives; such as setting service standards, service audits, evaluating performance and implementing the integrated rewards system for the organisations.

Her other area of expertise is WIT/IQC training where she had the experience of working in a WITs team as members, leaders and facilitators, and subsequently as a judge in conventions. Over the years, Ms Chua has conducted training for members, leaders and WITs assessors, as well as coaching and preparing teams for IQC/PS21 Excel WITs Convention. She has also been engaged to develop WITs materials for one of the departments in Ngee Ann Polytechnic and the Civil Service College. Ms Chua is a trained IQC Assessor with SPRING Singapore and had been involved in assessing teams in a number of Conventions for both service and manufacturing companies.

Besides conducting training, Ms Chua also does talk for organizations on creativity in WITS and Customer Service.

Ms Chua has, over the past 8 years trained thousands of staff from different levels: including office attendants, clerks, sales coordinators, receptionist, sales executives, managers, teachers, lecturers, police officers, assistant directors, deputy directors and principals.

She holds a Master of Education in Training and Development with the University of Sheffield, Bachelor of Arts (Upp Hons), Diploma in HRD (Bronze medal), Diploma in Customer Service (USA), and Diploma in Administrative Management. She is also Certified in the DISC profiling system, Certified Six Sigma Green Belt, Certified Trainer for The 7 Habits of Highly Effective People and Certified Six Seconds Level 1 Associate EQ Trainer. She is currently pursuing a Diploma in Public Speaking.